Overview
SukaCoffee is a fast-growing local coffee brand known for its handcrafted beverages, warm interior spaces, and strong word-of-mouth following. With several outlets in Java and a growing presence on social media, SukaCoffee had established itself as a favorite among young professionals and students alike.
However, as the brand prepared to expand beyond physical stores and into a more digitally-driven sales model, it became clear that their visual identity and online presence no longer reflected their ambition. The branding felt outdated, the website wasn’t mobile-optimized, and the visual consistency across digital channels was lacking.
That’s where Digitra came in — to help modernize the brand without losing its soul.
The Challenge
- Visual identity felt outdated and inconsistent across digital & physical touchpoints
- Website wasn’t optimized for mobile users or delivery integration
- Brand story was unclear — lacked positioning to compete with rising lifestyle coffee chains
- No scalable system for launching seasonal or promotional campaigns online
The Strategy Behind the Rebrand
Brand Discovery & Audit
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Visual Identity Development
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UX-First Website Redesign
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Story-Driven Messaging
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Brand Collateral & Social Templates
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Style Guide & Implementation
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SukaCoffee
Food & Beverage
5 Weeks
Brand Rebrand
Branding, Web Design, Digital Strategy
Impact & Outcomes

James T.,
E-commerce Brand Owner
“Working with Digitra completely transformed our online presence. Their SEO & ad strategies brought in real traffic, real leads, and real sales.”