SukaCoffee Rebrand

From Local Favorite to Digital-First Brand

SukaCoffee Rebrand

Overview

SukaCoffee is a fast-growing local coffee brand known for its handcrafted beverages, warm interior spaces, and strong word-of-mouth following. With several outlets in Java and a growing presence on social media, SukaCoffee had established itself as a favorite among young professionals and students alike.

However, as the brand prepared to expand beyond physical stores and into a more digitally-driven sales model, it became clear that their visual identity and online presence no longer reflected their ambition. The branding felt outdated, the website wasn’t mobile-optimized, and the visual consistency across digital channels was lacking.

That’s where Digitra came in — to help modernize the brand without losing its soul.

The Challenge

The Strategy Behind the Rebrand

Brand Discovery & Audit

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Visual Identity Development

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UX-First Website Redesign

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Story-Driven Messaging

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Brand Collateral & Social Templates

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Style Guide & Implementation

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Client

SukaCoffee

Industry

Food & Beverage

Duration

5 Weeks

Goal

Brand Rebrand

Service

Branding, Web Design, Digital Strategy

Impact & Outcomes
Website Engagement
+ 0 %
Increase in Online Orders
+ 0 %
Mobile Session Duration
+ 0 %
Brand Recall (via IG Poll)
+ 0 %
James T.,

E-commerce Brand Owner

“Working with Digitra completely transformed our online presence. Their SEO & ad strategies brought in real traffic, real leads, and real sales.”

June 20, 2025